Complete creative control over your book, for the life of your book.  If your name is on the cover of your book, you should have control over the content and look of your book,

Complete financial control over your book, for the life of your book,

Complete control of all the profits from your book, for the life of your book.  If you took the time to create the book, it only makes sense that you should directly profit from your hard work!

Complete ownership of all rights and copyrights to your book, for the life of your book.

Traditional publishing gives the publisher ownership of your book, both creatively and financially. In addition, the standard payment to the author ranges from 5 to 10% of the Net profits on the book.  This means that if your book retailed for $20.00 and the cost to produce and sell it was $10.00, your income for the sale of one book would be 5-10% of the "profit", or .50 to 1.00 per book sold.  When you broker your book with us, YOU become the publisher and you keep all the profits from all the sales of all the books.  You own the copyright and you make all the final creative and financial decisions concerning your book.

With the advent of high-quality POD printing, authors today can have as few as 1 copy of a book-store quality book printed (this is true for books with B&W interiors).  This reduces the overall cost of publishing a book tremendously, making it very affordable for most authors to tackle.  No longer is it necessary to order 10,000 or more copies of a book,

With the advent of the Internet, today’s authors can promote their own books internationally for the cost of an Internet hook-up and a computer, making marketing your book very affordable for most authors to now tackle,

With the advent of Radio shows, today’s authors can promote their books on radio shows via the phone while sitting in the comfort of your own home, in your pajamas!

There are several wonderful, comprehensive books available on the market that detail how to promote and sell your own book so the traditional perceived value of signing with a book publishing firm is no longer as necessary or as valuable as it once was.

The publisher pays the upfront cost of producing your book, but as we pointed out above, with the advent of high quality POD printers, it is no longer necessary to print tens of thousands of copies of a book.

The publisher should be able to get your book distribution in bookstores, libraries and other retail outlets.  However, Whitehall Publishing can offer you equal or better distribution worldwide for your book through the programs we offer and that is included in your flat fee.  NO SURPRISES, NO HIDDEN COSTS!

The publisher should spearhead the marketing campaign for your book.  However, in reality, most publishing houses will promote a book for 90 days or less.  After that, it is back in the hands of the author to promote their book and remember that no matter how many copies YOU sell, your publisher is going to get 90 - 95% of the profits from each book sold, for the life of the book. 

Your publisher will order reprints on your book as the quantities in stock get low.  However, this is a double-edged sword.  If your publisher decides that your book is not selling well enough, they can also decide not to order a reprint and because they own the book, the publisher can choose to let it go out of print.  Unless you want to negotiate with your printer to buy the rights back on your own book, it may well die on the vine and there is not much you can do about it.  By brokering your book, you own all the rights to your work and you are the one who is going to contact the printer directly for all reprints.  You decide how many to order and when to order them.  As mentioned earlier, we work on a flat fee basis.  Once the first print run is delivered to you, we are out of the loop.  All subsequent print runs can be ordered by you via phone, fax or via e-mail directly from the printer.  You work directly with the printer to ensure the best price per unit possible.

We will provide you with a flat fee, no-surprise-price for all of the elements required to produce a book store quality, printer ready book.  That price will include, on the Premium Level, professional pre-editing, professional editing, professional cover design, professional typesetting, ISBN#, bar code, access to on-line pre-publication reviews for the back cover, our marketing plan questionnaire that will help you formulate your marketing plan to maximize your sales when the book is ready to go and complete e-mail support throughout the entire process and 500 FREE copies of your finished book (500 free copies applies to all book with B&W interiors and soft covers). In addition, we will submit your book information to Ingram, Baker & Taylor, Western International and Books In Print.  This is where bookstore owners go when they are trying to locate a book for a customer. We will also submit your information to Amazon.com so customers around the world will easily find your book on the largest Internet bookstore in the world. And finally, we will automatically enroll your book into our Drop Ship Vendor program providing you with access to our 800# order taking and book fulfillment.  We will set up a page on our website to promote you and your book and we will include your book in our secured shopping cart, providing your customers with the ability to purchase your book with any major credit card, from most major countries in the world as our shopping cart can handle all major currencies! Brokering your book with Whitehall Publishing provides you with a professionally done, bookstore quality book, distribution worldwide, a web presence, secured shopping cart, 800# phone fulfillment and e-mail guidance throughout the entire process.

At the Silver Level, we will provide you with a flat fee, no-surprise-price for all of the elements required to produce a book store quality, printer ready book.  That price will include, professional editing, professional typesetting, professional cover design, complete e-mail support throughout the entire process and 500 FREE copies of your finished book (500 free copies applies to all book with B&W interiors and soft covers).  The fundamental difference between the Premium and Silver Level has to do with the elements required to sell the book in retail outlets. The Premium Level prepares your book to be sold commercially, around the world, while the Silver Level does not.  You will certainly have a fine looking book, professionally edited with a professional cover design, but the book will not have an ISBN#, bar code or distribution.  The Silver Level is ideal for family anthologies, books produced for and by organizations or clubs or for people who want to sell their books only at speaking engagements or via their own website.