FAQ

FAQ:

Below are answers to the most commonly asked questions about book
brokering. If you do not find the answer to your question, you are welcome to
e-mail us at info@whitehallpublishing.com

What is brokering?

Brokering is a term that we coined several years ago. It describes a way of
publishing books that is transforming the industry. Brokering allows the author
to maintain ownership of all copyrights to their book, complete creative and
financial control over the production of the book and complete control over the
profits from all sales of the book - for the life of the book. We provide all the
information, proven professionals, and expertise necessary to produce a
book-store quality book, and complete e-mail support throughout the process,
providing you with a marketing questionnaire that you can use to create your
roadmap to success along with six E-reports that are overflowing with
information about how to make your book a success for years and years to
come. We like to think of this package as your college education in the world of
book publishing and marketing and we do it all for a flat fee. NO SURPRISES!

The full E-mail support is worth $15,000.00

The e-reports are worth more than $60.00

Brokering a book provides the following benefits to the
author:

Complete creative control over your book, for the life of your book. If your name
is on the cover of your book, you should have control over the content and look
of your book,

Complete financial control over your book, for the life of your book,

Complete control of all the profits from your book, for the life of your book. If you
took the time to create the book, it only makes sense that you should profit
from your hard work!

Complete ownership of all rights and copyrights to your book, for the life of your
book.

Why consider having your book brokered?

Traditional publishing gives the publisher ownership of your book, both creatively
and financially. In addition, the standard payment to the author ranges from 5 to
10% of the Net profits on the book. This means that if your book retailed for
$20.00 and the cost to produce and sell it was $10.00, your income for the sale
of one book would be 5-10% of the "profit", or .50 to $1.00 per book sold. When
you broker your book with Whitehall Publishing;

YOU keep all the profits from all the sales of all the books,

YOU own the copyright and

YOU make all the final creative and financial decisions concerning your book.
After all, your name is on the cover!

With the advent of high-quality POD printing, authors today can have as few as
1 copy of a book-store quality book printed (this is true for books with B&W
interiors). This reduces the overall cost of publishing tremendously, making it
very affordable for most authors to tackle. No longer is it necessary to order
10,000 or more copies of a book on a first printing!

With the advent of the Internet, today’s authors can promote their own books
internationally for the cost of an Internet hook-up and a computer, making
marketing your book very affordable for most authors to now tackle,

With the advent of Radio shows, today’s authors can promote their books on
radio shows via the phone while sitting in the comfort of your own home, in your
pajamas!

There are several wonderful, comprehensive books available on the market that
detail how to promote and sell your own book so the traditional perceived value
of signing with a book publishing firm is no longer as necessary or as valuable
as it once was.

Signing a conventional publishing contract provides the
following benefits to the author:

The publisher pays the upfront cost of producing your book, but as we pointed
out above, with the advent of high quality POD printers, it is no longer necessary
to print tens of thousands of copies of a book.

The publisher should be able to get your book distribution in bookstores,
libraries and other retail outlets. However, Whitehall Publishing can offer you
equal or better distribution worldwide for your book through the programs we
offer and that is included in your flat fee. NO SURPRISES, NO HIDDEN
COSTS!

The publisher should spearhead the marketing campaign for your book.
However, in reality, most publishing houses will promote a book for 90 days or
less. After that, it is back in the hands of the author to promote their own book
and remember that no matter how many copies YOU sell, your publisher is
going to get 90 - 95% of the profits from each book sold, for the life of the book
because they own the copyright.

Your publisher will order reprints on your book as the quantities in stock get
low. However, this is a double-edged sword. If your publisher decides that your
book is not selling well enough, they can also decide NOT to order a reprint and
because they own the book, the publisher can choose to let it go out of print.
Unless you want to negotiate with your publisher to buy the rights back on your
own book, it may die on the vine and there is not much you can do about it.

By brokering your book, you own all the rights to your work and you can order
more books whenever you want.

How does brokering work?

We will provide you with a flat fee, no-surprise-price for all of the elements
required to produce a book store quality, printer ready book. At the Premium
Level that flat fee price includes:

Professional pre-editing

Professional editing

Professional cover design

Professional typesetting

ISBN #

Bar Code

Access to on-line pre-publication reviews for the back cover,

Our marketing plan questionnaire that will help you formulate your marketing
plan to maximize your sales when the book is ready to go,

Several e-reports that will teach you about book signings, how to work with the
media and much more,

Unlimited e-mail support throughout the entire process. This is a
$15,000.00 BONUS!

400 FREE copies of your finished book (400 free copies applies to all book
with B&W interiors and soft covers), This is a $1,500.00 dollar BONUS

We will submit your book information to the top distributors in the USA and to
books in print (This is where bookstore owners go when they are trying to locate
a book for a customer),

We will submit your book to Amazon.com so customers around the world will
easily find your book on the largest Internet bookstore in the world.

At the Silver Level, we will provide you with everything listed above except:

ISBN#, Bar code and Distribution

The fundamental difference between the Premium and Silver Levels has to do
with the elements required to sell the book in retail outlets. The Premium Level
prepares your book to be sold commercially, around the world in retail outlets
and on-line, while the Silver Level does not, everything else will be equal. You
will have a professionally edited book with a professional cover design, but the
book will not have an ISBN#, bar code, or distribution. The Silver Level is ideal
for family anthologies, books produced for and by organizations/clubs or for
people who want to sell their books only at speaking engagements, via their
own website or in their own store.

What are the steps involved in publishing my book?

* When your book is written, we will have it professionally pre-edited and edited
for you,
* We will have the book cover professionally designed and created for you,
* We will provide all the necessary numbers, bar codes and other information
necessary to qualify your book for sale in book stores, libraries and other retail
stores (At the Premium Level),
* We can provide you with space on our website and assist you in arranging for
pre-publication reviews so we can include reviews on the back cover before
going to press (At the Premium Level),
* We will also make sure it is listed in Books in Print, Amazon.com and we will
submit it for distribution consideration to the largest distribution outlets that
support the bookstore and library markets. (At the Premium Level)
* When the book is ready to go to print, we will hand walk your finished book
through the entire print process,
* We will answer all of your publishing questions throughout the brokering
process via e-mail so you will have a written copy and can create your own
3-ring binder of publishing tips and tricks that you will refer to for years to come,
* During all phases of the publishing process, you have the final word on all
decisions made concerning your book.
* Finally, the finished books will be delivered to the address of your choice.

How long does brokering a book take?

That depends largely on you. If the book is already written and you are clear
about your vision for the final product, we can have your book edited, designed
and printed in as little as three months for B&W interiors. However, if this is
your first book, or if your interior is in full color, I would suggest you plan on
allowing yourself three - five additional months.

What is an ISBN# and why is it necessary?

The ISBN# (and accompanying bar code) is a unique number assigned to each
new book during the publishing process. This number is used to identify the
book in the databases of distributors, wholesalers, Books In Print, Libraries,
Amazon.com and bookstores. Without it, you can not sell your book in most
commercial outlets. However, not all books need an ISBN#. If you are planning
on publishing a family history that you don't intend to sell commercially, there is
no need to include an ISBN# (see our Silver Level). Likewise, if you are planning
on selling your book directly to your customers or through your local club,
association, at speaking engagements or through your own retail outlet, you
may not need to have an ISBN#. That is why we offer two levels of brokering.
The Premium Level for those authors who want to market their book through
commercial outlets and the Silver Level for those authors who do not.

What is Books In Print?

Books In Print is the definitive, one-stop reference source for anyone in the
industry who is trying to find publishing information on a book. Books In Print
maintains a database of every book in print, including, among other information,
publisher contact, pricing, availability, distribution and a general description of
the title. It is Books In Print that will let any book store buyer know from whom
they can purchase your book. Being listed in BIP is mandatory for any title that
will be available in book stores and libraries.

What are my Print Costs with Whitehall Publishing?

If your book qualifies for our special BONUS offer, we will include 400 FREE
books with your flat fee brokering fee. Qualifing books include trade
paperbacks with B&W interiors. This covers 90% of all the books published in
the USA each year so odds are good, yours will qualify.

However, if your book does not qualify for our BONUS offer, we will get you the
best printer bids in the world from our stable of printers and again, there will be
NO Surprises!

You will know before you sign any contracts with us, exactly what your flat fee
to us will be and what your print bill will be, to the penny. There are no mark-ups
on print bills through Whitehall Publishing.

In fact, we are so confident of that statement that if your book does not qualify
for our free BONUS offer, you will be paying the same discounted wholesale rate
that we pay (because you are one of our authors so you get to take advantage
of all the volume discounts we get from printers around the globe) AND you will
be paying the printer directly from their invoice, so there is no question about
mark-ups! I'll give you a simple example, we recently did a full color, hard cover
book for a client. The book had 80 interior pages (all full color on high gloss,
museum quality paper) with a full color hard cover and her cost per unit to print
was approximately $4.00 per book! We aren't kidding when we say you are
going to get to take advantage of the great discounts we get from the best full
color printers in the world when you work with Whitehall Publishing!