Below are answers to the most commonly asked questions.
If you do not find the answer to your question, you are
welcome to e-mail us at: firstname.lastname@example.org
Do we offer E-book creation?
Yes, we can convert your book into E-book format and we
can prepare the file format for the top e-book sellers in the
world. This is not part of our normal flat fee service but if
you are interested in having it included, let us know and we
will give you the price, to the penny, on that service before
What is brokering?
Brokering is a term that we coined several years ago. It
describes a way of publishing books that is transforming the
industry. Brokering allows the author to maintain ownership
of the copyright, complete creative and financial control over
the production of the book and complete control over the
profits from all sales of the book - for the life of the book.
We provide all the information, proven professionals, and
expertise necessary to produce a book-store quality book,
and complete e-mail support throughout the process and
we do it all for a flat fee. I would compare this to hiring an
architect - they bring their expertise, skill and knowledge to
the table but when the job is done, they don't own any of
your home. We believe in the same principals at Whitehall.
We provide the expertise, skill and knowledge necessary to
create a finished book you will be proud of and then, our
work is done and we get out of your way so you can keep all
the profits from your sales. After all, it is YOUR book.
Brokering a book provides the following benefits to
you, the author:
* Complete creative control over your book, for the life of
your book. If your name is ...on the cover of your book, you
should have control over the content and look of ...your
* Complete control of all the profits from your book, for the
life of your book. If you ...took the time to create the book, it
only makes sense that you should profit from ...your hard
* Complete ownership of your book, for the life of your
Why consider having your book brokered?
Traditional publishing gives the publisher ownership of your
book, both creatively and financially. In addition, the
standard payment to the author ranges from 5 to 10% of the
NET profits on the book. This means that if your book
retailed for $20.00 and the cost to produce and sell it was
$10.00, your income for the sale of one book would be
5-10% of the $10.00 "profit", or .50 to $1.00 per book sold.
When you broker your book with Whitehall Publishing;
YOU keep all the profits from all the sales of all the books
YOU own the copyright and
YOU make all the final creative and financial decisions
concerning your book. After all, your name is on the cover!
With the advent of high-quality POD printing, authors today
can have as few as 1 copy of a book-store quality book
printed (this is true for books with B&W interiors). This
reduces the overall cost of publishing tremendously, making
it very affordable for most authors to tackle. No longer is it
necessary to order 10,000 or more copies of a book on a
With the advent of the Internet, today’s authors can promote
their own books internationally for the cost of an Internet
hook-up and a computer, making marketing your book very
affordable for today's author
With the advent of Radio shows and podcasts, today’s
author can promote their books on radio shows and
podcasts around the world via the phone while sitting in the
comfort of your own home, in your pajamas, if you wish!
Signing a conventional publishing contract provides
the following benefits to the author:
The publisher pays the upfront cost of producing your book
The publisher should be able to get your book distribution in
bookstores, libraries and other retail outlets
The publisher should spearhead the marketing campaign
for your book. However, in reality, most publishing houses
will promote a book for 90 days or less. After that, it is back
in the hands of the author to promote their own book and
remember that no matter how many copies YOU sell, your
publisher is going to keep 90 - 95% of the profits from each
book sold, for the life of the book because they own the
Your publisher will pay the costs of reprints on your book as
the quantities in stock get low. However, this is a
double-edged sword. If your publisher decides that your
book is not selling well enough, they can also decide NOT
to order a reprint and because they own the book, the
publisher can choose to let it go out of print. Unless you
want to negotiate with your publisher to buy back the rights
to your own book, it may die on the vine and there is not
much you can do about it.
How does brokering work?
We will provide you with a flat fee, no-surprise-price for
all of the elements required to create a book store quality,
At the Premium Level that flat fee price includes:
* Professional pre-editing
* Professional editing (4 passes through the book)
* Professional cover design (multiple custom designed
* Professional layout
* ISBN #
* Bar Code
* Access to on-line pre-publication reviews for the back
* We provide our authors with unlimited e-mail support
throughout the entire process
* We will submit your book information to the top distributors
in the USA
* We will submit your book to Amazon.com so customers
around the world will easily ...find your book on the largest
Internet bookstore in the world.
At the Silver Level, we will provide you with everything
listed above except:
ISBN#, Bar code and Distribution
The fundamental difference between the Premium and
Silver Levels has to do with the elements required to sell
your book in retail outlets. The Premium Level prepares
your book to be sold commercially, around the world in retail
outlets and on-line, while the Silver Level does not.
Everything else will be equal. The Silver Level is ideal for
family anthologies, books produced for and by
organizations/clubs or for people who want to sell their
books only at speaking engagements, via their own website
or in their own store.
What are the steps involved in publishing my book?
* After writing your book, we will have it professionally
pre-edited for you (this is a ...level of editing few firms offer.
This level of editing focuses on how well your book
...reaches the audience you want to reach. We do this
before starting any formal ...editing of the work itself.
* We will have the book cover professionally designed and
created for you
* We will provide all the numbers, bar codes and other
information necessary to ...qualify your book for sale in book
stores, libraries and other retail stores (At the ...Premium
* We can provide you with space on our website and assist
you in arranging for ...pre-publication reviews so we can
include reviews on the back cover before going ...to press
(At the Premium Level) - this is helpful for increasing your
* We will prepare your book for print and shepherd it through
the print process from ...start to finish so you don't have to
deal with the complexities of dealing with printers
* We will also make sure it is listed on Amazon.com and we
will submit it for ...distribution to bookstores and the library
market. (At the Premium Level)
* We will answer all of your publishing/marketing questions
throughout the publishing
.. process via e-mail so you will have a written copy and can
create your own 3-ring ...binder of publishing and marketing
tips that you will refer to for years to come
* Finally, the finished books will be delivered to the address
of your choice.
How long does brokering a book take?
That depends largely on you. If your book is already written
and you are clear about your vision for the final product, we
can have your book edited, designed and printed in as little
as three - four months for B&W interiors. However, if this is
your first book, or if your interior is in full color, I would
suggest you plan on allowing yourself three - five additional
What is an ISBN# and why is it necessary?
The ISBN# (and accompanying bar code) is a unique
number assigned to each new book during the publishing
process. This number is used to identify the book in the
databases of distributors, wholesalers, libraries,
Amazon.com and bookstores. Without it, you can not sell
your book in most retail outlets. However, not all books need
an ISBN#. If you are planning on publishing a family history
that you don't intend to sell commercially, there is no need
to include an ISBN# (see our Silver Level). Likewise, if you
are planning on selling your book directly to your customers
or through your local club, association, at speaking
engagements or through your own retail outlet, you may not
need to have an ISBN#. That is why we offer two levels of
brokering. The Premium Level for those authors who want
to offer their book through commercial outlets and the Silver
Level for those authors who do not.
What are my Print Costs with Whitehall Publishing?
Before you sign contracts with Whitehall Publishing, we will
get you print bids from more than one printer and in a variety
of quantities so you can compare. You will know exactly
what your flat fee to us will be and what your print bill will be,
to the penny. There are no mark-ups on print bills through
Whitehall Publishing. We do receive discounts from some
of our printers and you will receive those same discounts
when you work with us.
In fact, we are so confident of the fact that we do not
mark-up print costs that you will be paying the printer directly
from their invoice.
What printers do you use?
Depending on the project, we have working relationships
with top POD (Print on Demand) printers in the USA,
short-run color interior printers in the USA and the top color
interior printers in China. Whether you want a hard cover, full
color book or a trade paperback, we can get you the best
print pricing in the world through our network of top printers.
One of our newest
titles, A Wicked
Good Idea, from our
authors who were
showcased on ABC's
hit show Shark Tank!
A Wicked Good Idea
amazing mother &
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book a Best